Interesting read! As a pracademic in entrepreneurship, I find my students as well struggle to articulate what exactly is the "core value" they are after. The Two A's sounds like a useful stop-and-reflect solution that you can apply whether you have 5mins or 5 days to make a decision and test it.
Interesting read! As a pracademic in entrepreneurship, I find my students as well struggle to articulate what exactly is the "core value" they are after. The Two A's sounds like a useful stop-and-reflect solution that you can apply whether you have 5mins or 5 days to make a decision and test it.